Jennifer - BusinessIIBusiness
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The best thing to do in this case is to leave your site "Wide Open" and let people find what they want.
This is actually a sign of a "lazy" marketer. They are just too lazy to come up with great landing pages, compelling content and a great presentation of product. They have somehow thought that if they just get the emails...they can market and promote to them even if they don't buy anything.
But...Reg is right, he/she/they are losing over 60% of their traffic to "frustration".
TIP: Try a note included in the checkout page...thanking them for their purchase and they would receive a discount by email for their next purchase. They can opt out at any time thereafter.
Customers who purchase and are happy..usually do not mind your emails...if they are targeted to their interests.
Jennifer http://www.LegnaMarketing.com Legna Marketing Group
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