|
|  |
|
|
|
| |
| Jun 21, 2009 9:59 pm |
|
re: Let 'Er Rip - The New CK Campaign |
Tim Southernwood
| |
Hi Kathy,
Been awhile since I took the time to comment.
This is something everyone who advertises has to face sooner or later.
Sex sells.. no question, but as in this case there's a line that can be crossed and then you have to deal with the negative reactions.
This isn't restricted to sex in advertising.
People have used misleading headlines and content for years to bring people to buy. Inflated claims of positive results had to be regulated.. but unscrupulous advertisers still find a way to embellish the facts without outright lies. (dont' forget the rapid fire disclaimers spoken at the end of ads.. or the super fine print that few people ever read)
Whether I find the ad offensive or not is immaterial. The news coverage said it clearly. People are UNABLE to avoid it. Children and are inappropriately exposed and their parents are unable to prevent it.
The one lady said it rightly so..that it's about time to begin some form of regulating of billboards. Fact is I don't think a television ad of this nature would have made it past the censor's table.
I'm no prude by any stretch but I do believe in freedom of choice. These kinds of ads in public places takes away that freedom of choice.
Tim Southernwood
http://blognetawards.com
Private Reply to Tim Southernwood (new win) |
|
| |
|
